CPO & Co-Founder · Business Analyst Lead
CPO & Co-Founder at kuliahkemana.com
About in 30 seconds
Engineer by training, analyst by habit, founder by choice.
CPO & Co-Founder at kuliahkemana.com and Business Analyst Lead with a decade in banking, insurance and SaaS. I turn messy requirements into products people enjoy using.
14+
Years of experience
7+
Projects delivered
10
Articles written
6
Countries explored
01 Selected work
Products I have designed, specified and shipped — from core banking to consumer apps.
Multi-tenant ERP for growing SMEs: sales, inventory, finance and HR modules on one Laravel platform with a Filament back office and per-tenant reporting.
Retail mobile banking app for a regional bank: onboarding with e-KYC, transfers, bill payments and QRIS, delivered with a core-banking integration layer.
Sales CRM for a distribution group: pipeline, visit planning, quotations and a field app for sixty sales reps, replacing three disconnected tools.
Point-of-sale and payments app for small merchants: QRIS and card acceptance, inventory, daily settlement and a merchant portal with real-time reports.
Toolbox
02 Writing
Notes on engineering, product thinking, travelling and the food along the way.
Where Jakarta eats when the offices are dark: a late-night crawl through Jalan Sabang, Pecenongan and the roadside carts that only open after eleven.
Prinsip yang saya pakai untuk keliling Indonesia tanpa menguras tabungan: tiket promo, penginapan lokal, transportasi umum, dan spreadsheet sederhana untuk mencatat pengeluaran.
Four two-day trips from Jakarta that fit a normal weekend: Bandung, the Puncak tea highlands, the Thousand Islands and Yogyakarta by train — with realistic timings and costs.
03 Kind words
Clients and colleagues on working together.
“Prima has a rare mix: reading a P&L, writing a crisp spec and then reviewing the pull request. Our loan origination rollout went live on time because of that.”
Rina Kartika
Head of Digital Banking · Bank Nusa Digital
“Working with kuliahkemana.com felt like having an in-house CPO. Clear trade-offs, honest estimates and a product that our customers actually enjoy using.”
Daniel Wong
Product Director · Stockholm FinTech Labs
“Prima turned a room full of conflicting requirements into one process map everyone signed. The claims automation Prima specified still saves us hours every day.”
Sari Wulandari
Operations Manager · Asuransi Sinar Nusantara
“From the first workshop to the app store release, the team was pragmatic and fast. The e-learning platform scaled to 20,000 students without drama.”
Ahmad Faisal
Founder · EduPintar
Let's build
I take on a small number of advisory and build engagements each year.
Tell me about the problem, the people it affects and the deadline. I will reply within two working days.
